Native Texan Sicily Dickenson is chief marketing officer for Mattress Firm and has more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing. Prior to joining Mattress Firm in 2016, she was the CMO and senior vice president of marketing and customer experience for NRG Energy, where she developed and maintained a brand strategy for the NRG portfolio of brands. Before that she served in a number of marketing leadership positions for Reliant Energy. Her vision for the marketing teams at Mattress Firm is to build a differentiated brand through customer-centric initiatives that create a meaningful connection with people and bring the best night’s sleep possible to Mattress Firm customers. Best Night’s Sleep: Sicily gets her best night of sleep on her Beautyrest Black Hybrid mattress.