Craig McAndrews is the chief strategy officer for Mattress Firm, spearheading product development and merchandising strategy, both in-store and online. As a regular contributor to The Daily Doze, he shares insights on to how make the mattress buying process a little easier, and what is really important when it comes to selecting your sleep system. Craig’s career in the bedding industry initially began with Sealy’s Stearns & Foster, where he regularly worked with Mattress Firm, giving him the opportunity to witness the company’s special culture first hand. He soon joined the Mattress Firm team as a franchise owner, and played a part in the company’s expansion into Arizona. Since then, Craig has served in a variety of roles for Mattress Firm; and his passion for helping customers “Sleep Happy” and commitment to sharing his extensive industry knowledge with his teammates have garnered the respect and admiration of coworkers and peers alike. Now as chief strategy officer, Craig constantly evaluates all elements of the in-store and online customer experience, while serving as an in-house expert to keep the company focused on its growth strategy. As a die-hard Dallas Cowboys fan, Craig knows that great leaders need to be great coaches, which is why one of his passion projects is an internal leadership series called “Coaches Corner.” In 2015, Craig received Mattress Firm’s highest employee honor, the Spirit of Life Award, for embodying the spirit of Mattress Firm in his day-to-day life – whether he’s finding a way to deliver a more dynamic guest experience or working alongside the next generation of leaders in the company, he is committed to helping improve lives one relationship at a time. Craig graduated from Stephen F. Austin State University with a bachelor’s degree in marketing. He lives in Houston with his wife April and their two sons Ben and Nate. Best Night’s Sleep: With Mattress Firm locations coast to coast, travel is a regular part of Craig’s responsibilities; however, his best nights’ sleep happen at home when he is with his family – and, of course, following a Cowboys win.